If advertisers want to avoid ad-blockers, they’ll have to give us more power over our personal data
Online publications, like their print counterparts, have traditionally made the bulk of their revenue from advertising. One of the factors that is currently threatening this is the public’s use of ad blocking software. Lyndsey Burton, founder of consumer information site Choose, argues that the public needs to better understand what data is gathered by ad trackers, and that they should be […]
