FJUM (Forum for Journalism and Media) is a non-profit organisation founded in 2011 on the initiative of the City of Vienna. It offers training courses, seminars, and longer modules for journalists in Austria and Europe, some of them held in English. The main focus lies with innovation, internationalism, and content specialization. Every year FJUM organizes a high-level media conference, Media Innovation Day, where trends in journalism are discussed and possible solutions for the current shake-up in the field of media are offered.