IJF18: Going digital. A roadmap for digital transformation


Kueng’s premise is that legacy media need to put as much emphasis on transforming their organisations as they do on transforming their content. She identifies four common elements in the most successful organisations: i) long-term strategic goals; ii) rigorous assessment of the ‘shiny new things’, that is the courage to exit low-potential business areas; iii) strong leadership supported by a multi-disciplinary team skilled in technology and data; iv) cultural acceptance.