EFJ Online Seminar “Trust in media: Audience Engagement & Artificial Intelligence”

This workshop will address the pressing questions: How can fostering audience engagement and artificial intelligence properly improve quality in journalism and regain trust from audiences? How has Covid-19 changed the trust relationship between the media and its audiences?

Here the program:

Day 1 – Thursday, 25 March 2021, 13:00 – 15:15 (CET)

13:00 – 13:15: Introduction
Susanna Sjöstedt, YLE Head of Foreign News, Swedish Section
Renate Schroeder, EFJ Director

13:15- 14:15: How to regain trust and improve audience engagement
How can the media regain trust and improve audience engagement in an age of information overload and disinformation? Has Covid 19 exacerbated the problem or provided us the opportunity? How can PSM and journalists help and engage audiences to navigate the minefield of ‘fake news’. Do our audiences need more media literacy?

14:15 – 14:50: Deep-dive
Participants will join in the break-out rooms and have deeper conversation with their chosen speaker. 

14:50 – 15:00: Wrap-up

Day 2 – Friday, 26 March 2021, 13:00 – 15:15 (CET)

13:00 – 13:05: Recap and introduction
Yuk Lan Wong, EFJ policy and project officer

13:15 – 14:50: Innovations in the newsrooms – converging media & artificial intelligence
What are the key trends and the impacts on the work of journalists, e.g. ethics, skills, news diversity and trust? Use of algorithms to feed “personal-interest” news to the audience? Did the pandemic make newsrooms more creative? 

14:50 – 15:15: Wrap-up and closing

More info on the website of the European Federation of Journalists.

This content is part of the Media Freedom Rapid Response  (MFRR), a Europe-wide mechanism which tracks, monitors and responds to violations of press and media freedom in EU Member States and Candidate Countries. The project is co-funded by the European Commission.