Liberalisation of advertising & product placement rules in the AVMSD: a step too far?
Rachael Craufurd Smith, Reader in Media Law at University of Edinburgh, assesses the proposal made by the European Commission and response from the CULT Committee regarding the liberalisation of advertising and product placement rules. In May 2016 the European Commission put forward a legislative proposal that would significantly liberalise the advertising and product placement rules in the Audiovisual Media Services […]