The final days of Labour’s Facebook GE2017 campaign
One of the reasons for Labour’s surprising performance in this year’s general election has been said to be voter turnout – which, at 68.7%, reached its highest level since 1997. An analysis by LSE researchers Damian Tambini, Nick Anstead and João Carlos Magalhães suggests that a shift in the party’s Facebook advertising strategy in the last 48 hours of the campaign might be one of […]
