By Jane WhyattBritain’s newest national newspaper is appearing today for the last time. Just nine weeks after its launch (link to ECPMF story) the New Day is closing because it failed to attract enough readers. With an ambitious target of 200,000, the actual circulation peaked at only around 40,000.
A unique feature of the New Day was that it shunned party politics and aimed to present only features. It set out to show the brighter side of life with positive, heartwarming human interest stories.
The final edition is published on 6th May at the end of a particularly nasty election…
