Publication Date: May 2014
Research and Editorial Team: LunaMetrics; Media Impact Project

The first in a series of MIP guides for understanding media metrics is a very basic guide for understanding and using media metrics. It contains an introduction to Google Analytics and digital measurement tools and helps the reader to define and distinguish basic terms such as page view and session, organic search and referral, or bounce rate. The book's overall aim is to help media organizations to use these tools in order to increase their outreach and impact.

Tags: Journalism education Worldwide

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