The first in a series of MIP guides for understanding media metrics is a very basic guide for understanding and using media metrics. It contains an introduction to Google Analytics and digital measurement tools and helps the reader to define and distinguish basic terms such as page view and session, organic search and referral, or bounce rate. The book's overall aim is to help media organizations to use these tools in order to increase their outreach and impact.
Tags: Journalism education WorldwideThe content of this article can be used according to the terms of Creative Commons: Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) . To do so use the the wording "this article was originally published on the Resource Centre on Media Freedom in Europe" including a direct active link to the original article page.
