In order to assist broadcasting organisations in developing transparency standards, and enable them to build a closer and more trusting relationship with the citizens they serve, Media Intelligence Service of the EBU launched the Assessing Transparency project.
The goals of the Assessing Transparency project are threefold:
– Identify transparency indicators for Public Service Media (PSM)
– Develop an ad hoc methodology for assessing transparency
– Build the case for transparency among EBU Members
Complexity and lack of transparency in public service media (PSM) constitutes a barrier forcitizens' understanding of public service media functioningand role. To become more transparent and accountable, PSM organizations are increasing their efforts in reporting their objectives and activities. This publication aims to set guidelines for the development of transparency procedures within media organizations and, specifically, within public service media.
The EBUs Media Intelligence Service (MIS) framework helps public service media measuring organizational transparency and build a more trusting relationship with audiences. The report contains 38 selected indicators and a self-assessment tool for EBU Members.
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