The communications sector played a central role in the management of the Covid-19 epidemiological emergency, proving once again to be the backbone of large segments of the economic and social system.
The Italian Government and authorities responsible for adopting measures to contain the contagion made use of traditional audio-visual media services, in particular public service broadcasting, as well as online platforms, to launch stable channelsof communication with citizens and inform them through targeted media campaigns and institutional messages.
The economic and social impact of the health emergency has led to a global crisis affecting businesses, households and consumers, thus requiring targeted actions, illustrated in paragraph 1, and close monitoring of the markets, with ad hoc indicators for supply and demand.
Results are shown in paragraph 2 of this study.
The analysis is structured according to a logical scheme that starts from the first interventions adopted by AGCOM, to deal with the initial phases of the epidemiological emergency, and then moves on to the examination of market scenarios and a broader overview of the communication sector.
Forecasts for revenues and volumes in the 2020 communication system will then be shown, comparing the hypothetical trend in the absence of the Covid-19 emergency with what is expected to happen in the wake of the health crisis.
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