online training

Poynter's News University  is offering the webinar "Reporting on polls: headlines, margins of errors and other fundamentals".


This webinar will quickly go over tips about how to cover polling results, mine data and understand margins of error so that you have the confidence to write about numbers and report stories news consumers are less likely to misinterpret.


  • What a margin of error means
  • Not reporting leads in horse race polls when there aren’t any
  • Writing clear and accurate headlines about polling data
  • How and where to find polls


  • Reporters who will be covering midterm elections and want to hone their poll coverage skills
  • Students or novice reporters who want to learn more about how to use polls in their stories

Participants will learn what margin of error means; not reporting leads in horse race polls when there aren’t any; writing clear and accurate headlines about polling data; and how to find polls.

The 30-minute course will be led by Emily Guskin , polling analyst at The Washington Post.

Type: Webinar

Broadcast on September 13, 2018

Registration is ongoing and costs US$19.95. Access to an archived version of the webinar and bonus materials is included in the registration fee. For more information on how to register, click here .

Tags: Journalism education
Duration: Always available
Publisher: The Poynter Institute