online training

Day 1 – Thursday, 25 March 2021, 13:00 – 15:15 (CET)

13:00 – 13:15: Introduction

Susanna Sjöstedt, YLE Head of Foreign News, Swedish Section
Renate Schroeder, EFJ Director

13:15- 14:15: How to regain trust and improve audience engagement

How can the media regain trust and improve audience engagement in an age of information overload and disinformation? Has Covid 19 exacerbated the problem or provided us the opportunity? How can PSM and journalists help and engage audiences to navigate the minefield of ‘fake news’. Do our audiences need more media literacy?

14:15 – 14:50: Deep-dive
Participants will join in the break-out rooms and have deeper conversation with their chosen speaker.

14:50 – 15:00: Wrap-up

Day 2 – Friday, 26 March 2021, 13:00 – 15:15 (CET)

13:00 – 13:05: Recap and introduction
Yuk Lan Wong, EFJ policy and project officer

13:15 – 14:50: Innovations in the newsrooms – converging media & artificial intelligence
What are the key trends and the impacts on the work of journalists, e.g. ethics, skills, news diversity and trust? Use of algorithms to feed “personal-interest” news to the audience? Did the pandemic make newsrooms more creative?

14:50 – 15:15: Wrap-up and closing

Tags: Digitalisation Trust in media Training
Start Date: 25/03/2021
End Date: 26/03/2021
Publisher: European Federation of Journalists (EFJ)