Fög is a research center associated with the University of Zurich . It was established to monitor communication events, driven by three research questions:
- Social transformation, namely the long-term observation of contemporary modern societies on the basis of public communication;
- Structural transformation of the public sphere, focusing on changes in the interest patterns of public communication and their effects on society;
- Transformation of institutions, organizations and roles, investigating on how the reputation of role-bearers is transformed by the news coverage.
These issues led to three research projects, namely on on political communication (how public sphere is changing in a mediatized society), economic communication (reputation of institutions) and quality of the media. On an annual basis, Fög releases the Yearbook Quality of the Media - Switzerland.