This online training is part of the first in a series of MIP guides for understanding media metrics. It offers a very basic guide for understanding and using media metrics. It contains an introduction to Google Analytics and digital measurement tools and helps the reader to define and distinguish basic terms such as page view and session, organic search and referral, or bounce rate. The book's overall aim is to help media organizations to use these tools in order to increase their outreach and impact. The full guide is presented in the Manuals' section of the Resource centre, and can be accessed here.
Duration:
Always available
