The Branded Content Research Network is a research and networking project based at the University of the Arts London, focusing on the more and more blurred delimitation between media and advertising. It explores branded content practices and implications, such as the issues that the new forms of integrated advertising raise for consumers and media outlets. One of the key features of the Network is its promotion of connections between people having different interests and perspectives on the subject, such as scholars, industry practitioners, civil society organisations, and other stakeholders. After being established in September 2016, the Network has been gradually expanding its range of activity by organising seminars and conferences, as well as by disseminating research and discussion findings in several ways. Researchers in the network lead the Branded Content Governance Project, an international research project examining the changing regulation and governance of content produced or funded by marketers.
Contact email: BCGproject@arts.ac.uk
